About Us

Welcome to Cuccio™, the beauty industry’s brand of choice for luxury spa products for hands, feet and body.

From our humble beginnings on the famed boardwalk of Venice Beach, California, our core principle is that of creating the most unique products with the best available ingredients to give you the experience you deserve. From your initial encounter with our beautifully designed packaging and brand imagery to our fresh and enticing aromatic scents, Cuccio Naturalé™ helps to turn any ordinary manicure, pedicure or body service into an extraordinary and unforgettable scentual spa experience. As a beauty industry leader, the Cuccio™ brand is represented in a 120 countries worldwide, presenting a strong business opportunity that helps set the stage for the development of a firm foundation for you to thrive in, both personally and professionally. We have created a beautiful, high quality product line that helps you build your business with confidence, right from the start, making you feel great about your success and your future. We invite you to join the global Cuccio family and embark on a journey that you will look back on as one of the best decisions you have ever made.


Star Nail International and Cuccio Brands are based in Valencia, California. True visionaries and trendsetters in the beauty industry today, the entrepreneurial family literally built their business out of a suitcase of cosmetics in 1981 on Venice Beach, California. The business has grown into a multi-million dollar global corporation making the firm the largest nail and beauty product manufacturer in the world. In 1986, Star Nail achieved the ultimate recognition making INC. 500 and making "Entrepreneur of the Year".

In 1999 they founded "Cuccio Naturale" the first naturale nail, hand and foot care treatment product line. Created from Mr. Cuccio's personal experience, his Italian background and visits to Italy, he developed products that enhance and beautify clients worldwide. Today, Cuccio Naturale is used in top spas, day spas and salons throughout the world.

Along with running the business, Mr. Cuccio travels the world giving seminars to help, spas, day spas and salons increase their business and enhance their lives. The couple together run the day to day operations of the business with the help of a very accomplished team.

State of the art 120,000 square feet warehouse & HQ is located in Valencia, CA. The Cuccio Team is always looking to improve the beauty industry and set trends with their vast knowledge and expertise. Their mission is to make innovative high quality products with great value.